Stock the Caribbean snack
Britain has been waiting for.
Premium Trinidadian Kurma, fried and syrup-glazed in small batches in Gloucestershire. Seven flavours, each in a vegan and a Classic recipe, and beautifully shelf-ready. Now opening trade orders.
A category of one, beautifully presented.
Kurma — a heritage Trinidadian pastry — has never been retailed in the UK at this standard. We bring the original recipe, the British craft, and the kind of packaging that earns its shelf space.
Award-winning credentials
Farm Shop & Deli 2025 bronze for Plant Based Gingermon and Plant Based Nicely Spiced. Third-party validation that does the shelf-selling for you.
Two recipes, one supplier
Every flavour in a vegan Plant Based recipe and a Classic recipe made with butter. Separate products, separate allergen profiles, two shelf placements.
Competitive margins
Tiered retailer margins with volume pricing. Full trade pricing supplied with your sample pack on request.
Gift-ready from day one
Packaging designed to sit beside Fortnum & Mason and Cartwright & Butler, premium gifting, zero extra work.
Our story
Why Chungums exists
Before the margins and the case sizes, here's what you're actually putting on your shelf.
Chungums was founded by two sisters, Rachel and Kezia, to do one thing well: introduce Kurma, a Trinidadian snack loved for generations, to a wider audience, made with the care Britain gives its finest treats.
A story that sells
Your customers aren't only buying a snack. They're buying provenance, craft and a genuine Caribbean heritage that can't be copied, and that story does the shelf-selling. It's why Kurma earns its place beside the best names in fine food.
Some foods don't need reinventing. They simply deserve introducing properly.
Chungums
Award-winning, plant-based by default, and beautifully packaged. Premium positioning, built in.
Three formats. Every shelf.
From impulse-buy sachets at the till, to gift-ready tubs, to bulk boxes for repeat purchase — the same Kurma, every price point.
Sachet · 30g
Impulse buy. Single-serve. Sit by the till or a tea display.
Tub · 150g
The hero SKU. Gift-ready, repeat-purchase, beautifully blocks on shelf.
Box of 12 · 360g
Bulk household. Office, family, hospitality, designed to be re-ordered.
Healthy margins on every format.
A healthy retail margin built into every format, with banded tiers at higher volumes. Full trade pricing is issued with your trade pack on request — we keep individual pricing buyer-facing.
- 40% retailer margin standard
- Up to 45% at higher-tier MOQ
- Distributor pricing available on enquiry
Built to be seen.
A burgundy-and-gold range that holds its own next to Fortnum, Cartwright & Butler, and Walkers Shortbread — and looks unlike anything else in the category.
- Distinctive colour signature.Burgundy + gold reads from across the aisle, no shelf-blending, no fade.
- Gift-ready packaging.Tubs and boxes look at home wrapped, ribboned or boxed for hospitality.
- Tells a story in seconds.Heritage script wordmark plus a one-line flavour name, customers know what they're holding before they pick it up.
- QR-linked discovery.Every pack carries a QR to discoverkurma, a quiz that converts shoppers to your repeat customers.
Every flavour, in both recipes.
All seven flavours come in two recipes. Plant Based is vegan. Classic is made with butter. They are separate products with their own recipes and their own allergen profiles, not variants of one line, so you can stock the vegan bay and the everyday bay from a single supplier.
- Plant Based: vegan, no animal-derived ingredients
- Classic: vegetarian, contains milk (butter)
- All seven flavours available in each recipe
- Plant Based suits Veganuary and plant-based bays
- 150g tubs are currently Classic only
Independently judged. Quietly proud.
Small-batch standards. Built to scale.
Every batch is made to order in our Gloucestershire kitchen, in small batches, to a Trinidadian recipe. As we grow we are building capacity carefully, with a clear path to more listings.
- Small batch productionAll formats made to order in our dedicated kitchen. Volumes and lead times on request.
- QC Every batch checkedEach batch is quality-checked before dispatch. Lead times supplied with your trade quote.
- 2 Recipes per flavourA vegan Plant Based and a Classic recipe for every flavour. Small-batch, made to order, no shortcuts.
- HACCP Food-safety practicesProduction follows HACCP food-safety practices. Full allergen documentation available on request.
Open a trade account.
Tell us about your shop and we'll come back inside two working days with full trade pricing, a sample plan, and case sizes that fit.
Multi-outlet, multi-territory.
We work with a small number of distributor partners across UK regions and selected export markets. If you serve independents, hospitality, or premium grocery at scale, we'd love to hear from you.
For distributor terms, payment schedules, and exclusive territory options, please write to us directly.
trade@chungums.co.uk →More retailer tools, on the way.
Currently being finalised. Tell us in the enquiry form which you'd like sent when they're ready — we'll prioritise the demand.
Trade brochure (PDF)
The full range, packaging dielines, lead times, case configurations and brand visuals, designed for buying meetings.
Retailer starter pack
Sample box of all 7 flavours, shelf-talker cards, a small acrylic display unit, and a printed flavour guide for your team.
Wholesale pricing request
Request the full price matrix and volume bands, sent with your trade quote.